Bilboard rep talks about the new experience in contrast to Yeezus. It seems to be a little more tame and intentional. Although he faced a great deal of blowback from his last bold move his reasoning is sound.
“I think my next album is going to be eight songs,” West said. “It’s just reducing down the amount of information that you need. People say a design is the point where you can’t take anything else away. [Yeezus] was very, very designed. I took a departure from radio and popular music in order to get this seat here. If I hadn’t made Yeezus, I wouldn’t be sitting here with this cool font at Basel right here.”